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Related lectures (32)

Page 3 of 4

Market Opportunity Navigator: Evaluate Market Opportunities

Introduces the Market Opportunity Navigator tool for evaluating and comparing market opportunities using the Attractiveness Map.

Market Opportunity Navigator: Evaluation

Introduces the Market Opportunity Navigator tool for evaluating market opportunities and addresses common questions on market evaluation parameters.

The Market: Strategies and Analysis

Explores marketing strategies, PESTLE analysis, Porter's 5 Forces, and value propositions.

Launching New Ventures: Identifying Opportunities

Covers identifying opportunities and evaluating target markets for new ventures.

Corporate Strategy: Resources, Capabilities, and Competitive Advantage

Delves into resources, capabilities, and core competencies' role in competitive advantage, using real-world examples and interactive exercises.

Identifying & Evaluating Business Opportunities

Explores identifying business opportunities, analyzing markets, and linking technology with applications for startups.

New Venture Creation: Core Elements

Covers the core elements of new venture creation and provides insights into launching new ventures, evaluating market opportunities, and testing potential target markets.

Entrepreneurship: Strategy for Startups

Covers the basics of entrepreneurship for technology-driven startups.

Market Dynamics: Understanding Markets

Covers market dynamics, market shares, and niche products to increase total market consumption.

Launching New Ventures: Technology and Market Linkage

Discusses linking technology with market applications and identifying the 'killer application' in launching new ventures.