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Related lectures (32)

Page 2 of 4

Market Opportunity Evaluation

Covers evaluating market opportunities using a scoring system and worksheet.

Market Opportunity Navigator: Evaluating Market Opportunities

Introduces the Market Opportunity Navigator tool for evaluating market opportunities, using a case study on Augury to demonstrate the process.

Market Analysis & Opportunity Identification

Covers market analysis, customer behaviors, competition assessment, solar power industry insights, and a case study on BluSmart.

Market Opportunity Navigator

Presents the Market Opportunity Navigator tool for innovators and entrepreneurs to find valuable markets for their innovations.

Market Opportunity Evaluation

Introduces a tool to evaluate and prioritize market opportunities for innovators and entrepreneurs.

Healthy and Sustainable Kitchen Solutions

Introduces a business pitch for healthy and sustainable meals through a cooking assistant app, emphasizing reducing food waste and sustainable construction elements.

Assistive Device for Visually Impaired: EyeCane Innovation

Showcases the development of the EyeCane, an innovative device for visually impaired individuals.

Identifying & Evaluating Business Opportunities: Summary

Covers the core elements of new venture creation and evaluating potential target markets.

Customer Marketing Strategies

Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.

Launching New Ventures: Linking Technologies & Markets

Covers identifying business opportunities, analyzing markets, and the 'killer application'.