Blue Ocean Strategy

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Related lectures (32)

Page 2 of 4

Launching New Ventures: Crowdfunding

Explores crowdfunding as a new channel for seed funding and the importance of testing market ideas.

Electricity Market Liberalization

Explores the transition to market competition in electricity supply, promoting efficiency and lower prices.

Customer Marketing Strategies

Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.

Supply Dynamics: Understanding Willingness to Accept

Explains the concepts of supply, willingness to accept, and market dynamics, focusing on production costs and elasticity of supply.

Market Dynamics: Social Welfare and Economic Models

Examines the interplay between market dynamics and social welfare, highlighting the roles of willingness to pay and willingness to accept in economic models.

Demand Basics: Understanding Willingness to Pay and Market Dynamics

Covers the fundamentals of demand, focusing on willingness to pay and market allocation criteria.

Effective Brand Communication

Explores brand communication objectives and effective strategies for reaching target audiences.

State Interventions on Markets: Price Fixation and Taxation

Explores state interventions in markets, focusing on price fixation, taxation, and monopolies.

Market Regulation: External Benefits and Subsidies

Examines market regulation, focusing on external benefits and the effects of subsidies on equilibrium price and quantity.

Basics of Strategy & Value Proposition

Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.