Launching New Ventures: What's Your Value Proposition?

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The Sustainable Business Model Canvas: The Customer

Explores customer segments, value proposition, and the triple bottom line.

Entrepreneurial Marketing

Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.

Final Pitches: Innovative Ventures & Feedback Solutions

Presents final pitches of innovative ventures and a feedback solution for live lectures, focusing on market strategies and customer needs.

Entrepreneurial Marketing: Strategy & Segmentation

Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.

Entrepreneurial Marketing: Value Proposition

Emphasizes the importance of a strong value proposition in entrepreneurial marketing.

Pivoting Strategies: Value Proposition in Software Development

Covers pivoting and value proposition in software development, emphasizing customer validation and the Dropbox case study.

Pitch II: Teams 8-14

Covers the presentation of business models, strategies, and marketing plans by teams 8 to 14, emphasizing the importance of feedback and innovative ideas like solar outfits with built-in charging capabilities.

Entrepreneurial Marketing: Customer Needs & Competition

Explores understanding customer needs, customer value, and analyzing competition for entrepreneurial success.

Carbon Removal Technologies: Climeworks Innovations

Explores Climeworks' innovative carbon removal technologies and their impact on combating global warming through direct air capture.

Entrepreneurial Marketing: Launching New Ventures

Explores entrepreneurial marketing essentials, from segmentation to growth hacking strategies.