Launching New Ventures: Guerilla Marketing & the Marketing Mix

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Basics of Supply and Demand

Explores the basics of supply and demand, analyzing profit maximization and factors influencing supply.

Strategic Marketing & Technology Commercialization

Covers expectations, organization, teamwork, decision-making, brand identity, and case study tips.

Marketing & market entry strategy: Part I

Covers foundational marketing concepts, customer understanding, segmentation, and positioning strategies for new ventures.

Strategic Marketing and Technology Commercialization

Covers strategic marketing, technology commercialization, market forces, trends, segmentation, channels, niche markets, and research processes.

Market-Based Instruments: Emission Reduction Strategies

Covers market-based instruments for emission reductions and their efficiency in minimizing costs across different sources of emissions.

Crowdfunding: Marketing Perspective

Explores crowdfunding as a financial tool and marketing channel for ventures, emphasizing the importance of planning, team engagement, and strategic messaging.

Carbon Removal Technologies: Climeworks Innovations

Explores Climeworks' innovative carbon removal technologies and their impact on combating global warming through direct air capture.

Gasoline Demand Analysis: Case Studies and Elasticity

Analyzes gasoline demand in Switzerland, focusing on price changes and their effects on consumption.

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Entrepreneurial Marketing: Strategy & Segmentation

Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.