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Lecture
Launching New Ventures: Guerilla Marketing & the Marketing Mix
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Marketing Strategy Essentials
Explores marketing essentials for startups, focusing on customer understanding, segmentation, pricing, and unique selling propositions.
Launching New Ventures: In a Nutshell
Covers the fundamentals of launching new ventures, focusing on strategic decisions and implementation.
Pitch II: Teams 8-14
Covers the presentation of business models, strategies, and marketing plans by teams 8 to 14, emphasizing the importance of feedback and innovative ideas like solar outfits with built-in charging capabilities.
Understanding Customers and Competition: Key Steps and Analysis
Emphasizes the key steps in understanding customers and competition for new ventures.
Launching New Ventures: Market Entry and Market Penetration
Covers market entry factors, timing, technology adoption, and growth strategies like growth hacking.
Using Slideshare: VentureMOOC Introduction
Covers the use of Slideshare for creating and sharing presentations.
Final Pitches: Innovative Ventures & Feedback Solutions
Presents final pitches of innovative ventures and a feedback solution for live lectures, focusing on market strategies and customer needs.
Strategic Marketing and Technology Commercialization
Covers strategic marketing concepts, real-life case studies, and group projects.
Ergonomics: Presentations
Explores the significance of ergonomics in presentations, emphasizing Logitech's ergonomic products for gaming and office use.
Market Entry Strategies
Explores market entry strategies, challenges, technology adoption, and growth hacking.
