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Lecture
Market Opportunity Navigator: Evaluation
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Related lectures (32)
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Identifying & Evaluating Business Opportunities
Explores identifying and evaluating business opportunities for technology-driven startups, including market evaluation and firm growth options.
Market Opportunity Navigator: Implications and Benefits
Covers the implications and benefits of the Market Opportunity Navigator for innovators and entrepreneurs.
Strategic Marketing: Understanding Customer Needs and Value Proposition
Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.
Crafting an Opportunity Exploitation Roadmap and Testing Your Market
Covers the opportunity exploitation roadmap and testing markets for technology-driven startups.
Market Opportunity Navigator: Applying Strategies
Explores the Market Opportunity Navigator for identifying and evaluating market opportunities in innovation and entrepreneurship.
Agile Focus Strategy: Design & Considerations
Discusses designing an agile focus strategy for innovators and entrepreneurs.
Assistive Device for Visually Impaired: EyeCane Innovation
Showcases the development of the EyeCane, an innovative device for visually impaired individuals.
Value Proposition & Business Model
Explores creating value propositions and business models for various ventures, emphasizing market evaluation and revenue generation.
Market Opportunity Navigator: Evaluating Market Opportunities
Introduces the Market Opportunity Navigator tool for evaluating market opportunities, using a case study on Augury to demonstrate the process.
Market Opportunity Set: Generating Options
Emphasizes the importance of selecting options at the right level of abstraction for a consistent Market Opportunity Set.