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Lecture
Market Opportunity Navigator: Implications and Benefits
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Related lectures (32)
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Launching New Ventures: Linking Technologies & Markets
Covers identifying business opportunities, analyzing markets, and the 'killer application'.
Market Analysis & Opportunity Identification
Covers market analysis, customer behaviors, competition assessment, solar power industry insights, and a case study on BluSmart.
Base of the Pyramid: Technologies, Innovations and Emerging Markets
Explores innovation strategies, product design, global strategies, and challenges at the base of the pyramid in emerging markets.
Market Opportunity Navigator: Applying Strategies
Explores the Market Opportunity Navigator for identifying and evaluating market opportunities in innovation and entrepreneurship.
Identifying Valuable Market Opportunities
Explores how to identify valuable market opportunities for technologies using the Market Opportunity Navigator.
Assessing Opportunities: Market, Timing, and Growth
Covers core questions to assess opportunities for launching new ventures and emphasizes seizing windows of opportunity and charting firm growth options.
Entrepreneurship: Strategy for Startups
Covers the basics of entrepreneurship for technology-driven startups.
Market Opportunity Navigator: Evaluate Market Opportunities
Introduces the Market Opportunity Navigator tool for evaluating and comparing market opportunities using the Attractiveness Map.
Market Opportunity Navigator: Identifying Valuable Market Opportunities
Explores the Market Opportunity Navigator tool for identifying valuable market opportunities in various industries.
Crafting an Opportunity Exploitation Roadmap and Testing Your Market
Covers the opportunity exploitation roadmap and testing markets for technology-driven startups.
