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Lecture
Effective Brand Communication
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Related lectures (32)
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Blue Ocean Strategy
Explores the Blue Ocean Strategy, emphasizing value innovation and differentiation to create new market space.
Strategic Marketing and Technology Commercialization
Covers market understanding, strategic choices, branding, new products, effective communication, pricing strategies, and successful marketing plan implementation.
The Rise of Chinese Multinationals
Explores the rapid growth and challenges faced by Chinese multinationals in becoming global brands.
Launching New Ventures
Explores distinctive competence, competitive advantage, segmentation, positioning, and implementation in launching new ventures, including guerilla marketing and crowdfunding.
Launching New Ventures: Crowdfunding
Explores crowdfunding as a new channel for seed funding and the importance of testing market ideas.
Strategic Marketing and Technology Commercialization
Covers main marketing chapters, Kottler's Five Product Levels, Product Life Cycles, and Marketing Strategies.
Crowdfunding: New Ventures
Explores crowdfunding for new ventures, including market validation, building relationships, and boosting growth through engaging with backers.
EPFL PhD Excellence: Testimonials & Benefits
Showcases testimonials from EPFL PhD Excellence Program members, emphasizing soft skills, leadership training, and preparing for industry.
Team-building Exercise: Reading Assignments and Breakout Rooms
Covers team-building, reading assignments on migration, and breakout room organization.
Effective Presentation Skills
Emphasizes time management, audience engagement, and feedback for effective presentations.
