Identifying Business Opportunities

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Explores growth and expansion financing for new ventures, analyzing different types of investors and funding sources.

Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.

Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.

Covers foundational marketing concepts, customer understanding, segmentation, and positioning strategies for new ventures.

Explores types of financing and how to analyze funding options for new ventures.

Explores the challenges and strategies of entrepreneurial marketing for startups in creating new markets and products.

Explores the marketing mix and guerilla marketing strategies for technology-driven startups.

Discusses the challenges of newness and smallness for startups in marketing.

Explores marketing essentials for startups, focusing on customer understanding, segmentation, pricing, and unique selling propositions.