Entrepreneurial Marketing: Fundamentals and New Markets

Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.

Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.

Emphasizes the key steps in understanding customers and competition for new ventures.

Explores marketing essentials for startups, focusing on customer understanding, segmentation, pricing, and unique selling propositions.

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.