Lecture

Entrepreneurial Marketing: Fundamentals and New Markets

Description

This lecture covers the purpose of a business in creating customers, the importance and challenges of marketing for startups, liabilities of newness and smallness, new markets and products, as well as the fundamentals, decisions, and implementation of entrepreneurial marketing strategies.

In MOOCs (2)

Instructor

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Official source

https://mediaspace.epfl.ch/media/0_kq333b9x

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Ontological neighbourhood

Business

Marketing: Product promotion

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