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Lecture
Agile Focus Strategy: Designing Market Opportunities
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Related lectures (32)
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Agile Focus Strategy: Designing Smart Market Portfolio
Covers the Agile Focus Strategy for balancing focus and flexibility in market selection.
Identifying Valuable Market Opportunities
Explores how to identify valuable market opportunities for technologies using the Market Opportunity Navigator.
Agile Focus Strategy: Smart Portfolio
Discusses the Agile Focus Strategy, emphasizing the importance of balancing focus and flexibility in market opportunities.
Market Opportunity Navigator: Practical Information
Introduces a tool for innovators to identify markets and addresses common questions.
Agile Focus Strategy: Market Opportunity Navigator
Discusses designing an Agile Focus Strategy by selecting a Primary Market Opportunity and evaluating market options using the Attractiveness Map.
Agile Focus Strategy: Design & Considerations
Discusses designing an agile focus strategy for innovators and entrepreneurs.
Business Opportunity Evaluation
Focuses on evaluating business opportunities, turning assumptions into testable hypotheses, and using the Market Opportunity Navigator tool with real-life examples.
Market Opportunity Navigator: Evaluation
Introduces the Market Opportunity Navigator tool for evaluating market opportunities and addresses common questions on market evaluation parameters.
Market Opportunity Navigator: Evaluate Market Opportunities
Explores the Market Opportunity Navigator tool to evaluate market opportunities and strategies for shaping and improving them.
Strategic Marketing: Understanding Customer Needs and Value Proposition
Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.
