Lecture
Entrepreneurial Marketing: Fundamentals and New Markets
Related lectures (32)
Tactical Marketing: Execution
Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.
Identifying Business OpportunitiesMOOC: Launching New Ventures
Covers the identification and evaluation of business opportunities, entrepreneurial marketing, and navigating the funding universe.
Entrepreneurial Marketing: Fundamentals and ImplementationMOOC: Launching New Ventures
Discusses the challenges of newness and smallness for startups in marketing.
Strategic Marketing and Technology Commercialization
Covers market understanding, strategic choices, branding, new products, effective communication, pricing strategies, and successful marketing plan implementation.
Understanding Customers & CompetitionMOOC: Launching New Ventures
Emphasizes understanding customer needs, values, and competitor analysis for entrepreneurial success.
Marketing Strategy Essentials
Explores marketing essentials for startups, focusing on customer understanding, segmentation, pricing, and unique selling propositions.
Pitch II: Teams 8-14
Covers the presentation of business models, strategies, and marketing plans by teams 8 to 14, emphasizing the importance of feedback and innovative ideas like solar outfits with built-in charging capabilities.
Business Plan: Funding and Market Analysis
Covers the final pitch of a business plan, investments, funding, and market analysis.
Entrepreneurship: Launching New VenturesMOOC: Launching New Ventures
Covers entrepreneurship, from identifying opportunities to profiting from innovation, emphasizing the mindset and practical aspects of starting ventures.
Regulation of Therapeutic Products
Explores the regulation of therapeutic products, covering legal requirements, product classification, market access, and advertising rules.