Strategic Marketing and Technology Commercialization

Related lectures (32)

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Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.

Covers strategic marketing concepts, real-life case studies, and group projects.

Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.

Covers strategic marketing concepts, market dynamics, growth strategies, and business-to-business marketing.

Explores the significance of ergonomics in presentations, emphasizing Logitech's ergonomic products for gaming and office use.

Covers the marketing plan, implementation, and ethics, using the Ford Pinto case as an example.

Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.

Covers expectations, organization, teamwork, decision-making, brand identity, and case study tips.

Covers main marketing chapters, Kottler's Five Product Levels, Product Life Cycles, and Marketing Strategies.