Market Opportunity Navigator: Implications and Benefits

Related lectures (32)

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Introduces corporate strategy, covering its origins, evolution, key concepts, and importance in firm performance.

Summarizes strategic issues for Smart City managers regarding data, services, and infrastructure layers.

Explores industry evolution, differentiation, and competitive advantage, discussing the impact on firm performance and challenges of change.

Explores industry analysis, competitive forces, and environmental factors influencing strategic decisions in business.

Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.

Introduces the Market Opportunity Navigator, a tool for innovators and entrepreneurs to evaluate which markets to play in.

Examines the pivotal role of individuals in shaping global inhabited spaces and their increasing influence in various societal domains.

Explores the Market Opportunity Navigator for identifying and evaluating market opportunities in innovation and entrepreneurship.

Covers the fundamentals of competitive strategy, differentiation, and cost leadership, with real-world examples and class exercises.

Explores the relationship between study scope and objectives in defining research elements.