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Basics of strategy & value proposition
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Related lectures (32)
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Strategic Analysis of Air Transport Industry
Offers a strategic analysis of the air transport industry, examining key companies and providing insights for future success.
Market Opportunity Navigator: Applying Strategies
Explores the Market Opportunity Navigator for identifying and evaluating market opportunities in innovation and entrepreneurship.
Understanding Corporate Strategy
Explores corporate strategy, industry profitability, external influences, and strategic analysis models.
Global Strategies: Implementation Overview
Provides an in-depth look at implementing global strategies and optimizing organizational design for competitive advantage.
Southwest Airlines: Business Strategy
Explores Southwest Airlines' business-level strategy, focusing on cost leadership, differentiation, and focus strategies.
Business Model Innovation
Explores business model innovation, strategies, canvas models, and the relationship between strategy and business model.
Corporate Strategy: Introduction
Introduces corporate strategy, covering its origins, evolution, key concepts, and importance in firm performance.
Business Model Innovation
Explores business model innovation, risk-taking, strategy basics, and the Business Model Canvas.
Mass Customization: mi Adidas
Delves into mass customization through the mi Adidas case study, covering definitions, market fragmentation, product logic, issues, and future strategies.
Strategic Marketing: Understanding Customer Needs and Value Proposition
Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.
