Southwest Airlines: Business Strategy

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Page 3 of 4

Basics of strategy & value proposition

Covers new venture strategy, competitive advantage, and value proposition in business.

Corporate Strategy: Introduction

Introduces corporate strategy, covering its origins, evolution, key concepts, and importance in firm performance.

Corporate Strategy: Resources, Capabilities, and Competitive Advantage

Delves into resources, capabilities, and core competencies' role in competitive advantage, using real-world examples and interactive exercises.

Creating a Value Proposition

Delves into creating a value proposition, exploring types and examples.

Tactical Marketing: Execution

Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.

Launching New Ventures: Intro to Entrepreneurial Marketing

Explores entrepreneurial marketing for technology-driven startups, focusing on challenges, strategic decisions, and sustainable competitive advantage.

Entrepreneurial Marketing: Strategy & Segmentation

Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.

Vertical Integration: Strategy and Trends

Delves into vertical integration in corporate strategy, covering the value chain, innovation, and recent diversification trends.

Marketing Strategy Essentials

Explores marketing essentials for startups, focusing on customer understanding, segmentation, pricing, and unique selling propositions.

Firm Performance Analysis

Explores firm performance analysis using key financial indicators and cost concepts, focusing on economic value creation challenges.