Strategic Marketing and Market Dynamics

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Related lectures (32)

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Strategic Marketing and Technology Commercialization

Covers strategic marketing, technology commercialization, market forces, trends, segmentation, channels, niche markets, and research processes.

Strategic Marketing: Understanding Customer Needs and Value Proposition

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Innovative Presentation Pointer

Delves into creating an innovative presentation pointer with advanced features to streamline file navigation and sharing, addressing user pain points and exploring marketing strategies.

Tactical Marketing: Execution

Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.

Ergonomics: Presentations

Explores the significance of ergonomics in presentations, emphasizing Logitech's ergonomic products for gaming and office use.

Strategic Marketing and Technology Commercialization

Covers strategic marketing concepts, real-life case studies, and group projects.

Strategic Marketing and Technology Commercialization

Covers main marketing chapters, Kottler's Five Product Levels, Product Life Cycles, and Marketing Strategies.

Strategic Marketing & Technology Commercialization

Covers expectations, organization, teamwork, decision-making, brand identity, and case study tips.

Marketing & Sales Strategy: Fundamentals and Implementation

Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.

Entrepreneurial Marketing

Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.