Crowdfunding: New Ventures

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Strategic Marketing & Technology Commercialization

Covers expectations, organization, teamwork, decision-making, brand identity, and case study tips.

Crowdfunding: The Funding Universe

Delves into crowdfunding schemes, players, funding types, and success stories in the entrepreneurial world.

The Globalization of Chinese Companies: Challenges and Strategies

Delves into the challenges and strategies of Chinese companies going global, exploring their motivations, difficulties, and investment trends.

Customer Marketing Strategies

Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.

Strategic Marketing: Understanding Customer Needs and Value Proposition

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Intro to Entrepreneurial Finance

Covers the basics of entrepreneurial finance, including venture capital financing, funding sources, success stories, challenges faced by scientists, and the role of VCs in maximizing financial returns.

Strategic Marketing and Technology Commercialization

Covers market understanding, strategic choices, branding, new products, effective communication, pricing strategies, and successful marketing plan implementation.

Marketing & Sales Strategy: Fundamentals and Implementation

Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.

Market Opportunity Navigator: Agile Focus Strategy

Explores the Market Opportunity Navigator and Agile Focus Strategy for innovators, emphasizing branding, messaging, and market choices.

Basics of Strategy & Value Proposition

Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.