Revenue MaximizationDelves into revenue maximization through pricing strategies and customer behavior analysis to optimize revenues effectively.
Entrepreneurial MarketingExplores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.
Tactical Marketing: ExecutionDelves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.
Go to Market StrategyCovers the essentials of a Go to Market (GTM) strategy and emphasizes understanding target buyers, product positioning, and effective sales strategies.
Marketing Strategy EssentialsExplores marketing essentials for startups, focusing on customer understanding, segmentation, pricing, and unique selling propositions.
Economic InnovationsExplores the economic impact of innovations, focusing on valuation, consumer surplus, and welfare effects.