Explores the significance of intellectual property in fostering innovation and protecting creations of the mind, covering patents, trademarks, copyrights, legal frameworks, and enforcement mechanisms.
Explores non-patent strategies for IP management, including defensive publication, trademarks, copyrights, and trade secrets, emphasizing alignment with business goals.
Explores distinctive competence, competitive advantage, segmentation, positioning, and implementation in launching new ventures, including guerilla marketing and crowdfunding.
