Innovation Challenges: Lessons Learned

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Page 3 of 4

Market Opportunity Navigator: Strategic Decision-making Process

Presents the Market Opportunity Navigator, a strategic tool for entrepreneurs to identify valuable market opportunities.

Opportunity Identification: Key Drivers

Explores the key drivers of opportunity identification for launching new ventures, emphasizing alertness, prior knowledge, and cognitive flexibility.

Entrepreneurial Marketing: New Ventures

Discusses the challenges and strategies for marketing startups and launching new ventures.

Biosensors & Assay Development

Explores biosensors, bioassay development, regulatory compliance, and product quality control.

Tutorial on FluidUI

Provides a tutorial on FluidUI, a tool for creating web and mobile prototypes efficiently and collaborating with team members.

Technology Innovation Process: Implementation

Discusses deploying technology innovations effectively and succeeding in the early majority market segment.

Additive Manufacturing in Hearing Aid Industry

Delves into Sonova's cutting-edge additive manufacturing techniques for customized hearing aids, highlighting the use of advanced technologies and materials.

Visual Extensions in the Workplace

Explores the use of visual extensions, such as virtual reality and augmented reality, in enhancing workplace efficiency and communication.

Entrepreneurial Marketing: Value Proposition

Emphasizes the importance of a strong value proposition in entrepreneurial marketing.

Opportunity Evaluation: Criteria and Prototyping

Explores evaluating market opportunities, criteria, prototyping, and testing strategies for product development.