Covers various aspects of launching new ventures, including identifying business opportunities, entrepreneurial marketing, financial considerations, funding options, protecting ideas, and growth stages.
Delves into entrepreneurship, exploring perspectives, macroeconomics, self-employment vs. high-tech ventures, and origins of technology-driven startups.
Explores the impact of innovation on firms' profit and consumers' surplus, emphasizing the importance of innovation in driving productivity growth and improving the standard of living.