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Stated Preferences Methods
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Related lectures (32)
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Business Opportunity Evaluation
Focuses on evaluating business opportunities, turning assumptions into testable hypotheses, and using the Market Opportunity Navigator tool with real-life examples.
Choice Models: Predicting Consumer Behavior
Explores the use of choice models to predict consumer behavior in various contexts.
Choice Modeling
Explores how choice modeling predicts human behavior and quantifies preferences in various scenarios.
Crafting an Opportunity Exploitation Roadmap and Testing Your Market
Covers the opportunity exploitation roadmap and testing markets for technology-driven startups.
Identifying & Evaluating Business Opportunities
Covers crafting an opportunity exploitation roadmap, testing the market, and key market testing steps.
Market Analysis & Opportunity Identification
Covers market analysis, customer behaviors, competition assessment, solar power industry insights, and a case study on BluSmart.
Understanding Preference Elicitation
Explores preference elicitation, latent variables, and the impact of external events on decision-making.
Identifying Valuable Market Opportunities
Explores how to identify valuable market opportunities for technologies using the Market Opportunity Navigator.
Market Opportunity Evaluation
Explores evaluating market opportunities for innovators and entrepreneurs using the Market Opportunity Navigator tool.
Identifying & Evaluating Business Opportunities: Summary
Covers the core elements of new venture creation and evaluating potential target markets.
