Industry Analysis: Framework and Forces

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Corporate Strategy: Resources, Capabilities, and Competitive Advantage

Delves into resources, capabilities, and core competencies' role in competitive advantage, using real-world examples and interactive exercises.

Corporate Strategy: Introduction

Introduces corporate strategy, covering its origins, evolution, key concepts, and importance in firm performance.

Mass Customization: mi Adidas

Delves into mass customization through the mi Adidas case study, covering definitions, market fragmentation, product logic, issues, and future strategies.

Global Strategies: Implementation Overview

Provides an in-depth look at implementing global strategies and optimizing organizational design for competitive advantage.

Developing Your Marketing Strategy

Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.

Southwest Airlines: Business Strategy

Explores Southwest Airlines' business-level strategy, focusing on cost leadership, differentiation, and focus strategies.

Corporate Strategy: Starbucks Coffee

Delves into Starbucks Coffee's corporate strategy, analyzing its global expansion, key figures, and strategic recommendations.

Applied Corporate & Industry Analysis

Explores SWOT analysis for business strategy, emphasizing practical applications and real-world scenarios.

Basics of strategy & value proposition

Covers new venture strategy, competitive advantage, and value proposition in business.

Customization Strategy: mi Adidas

Delves into mi Adidas' customization strategy, sales projections, and investment requirements, exploring the challenges faced and strategic decisions made.