Entrepreneurial Marketing: Fundamentals and Implementation

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Covers marketing concepts like competitive advantage, pricing approaches, and viral marketing.

Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.

Emphasizes understanding customer needs, values, and competitor analysis for entrepreneurial success.

Covers core elements of marketing strategy, emphasizing unique competitive advantage.

Emphasizes the importance of a strong value proposition in entrepreneurial marketing.

Discusses entrepreneurial marketing, launching new ventures, understanding customer behavior, market entry timing, and technology adoption.

Covers strategic marketing concepts, real-life case studies, and group projects.

Delves into market entry strategy essentials, using examples and exercises to teach students how to position themselves effectively in the market.

Explores entrepreneurial marketing essentials, from segmentation to growth hacking strategies.

Covers the fundamentals of launching new ventures, focusing on strategic decisions and implementation.