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Related lectures (32)

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The Sustainable Business Model Canvas: The Customer

Explores customer segments, value proposition, and the triple bottom line.

Internship Insights: Machine Learning at Nestlé

Details an internship experience at Nestlé, focusing on machine learning applications for predictive maintenance and customer churn analysis.

Strategic Marketing: Understanding Customer Needs and Value Proposition

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Urban Logistics: Challenges and Solutions

Explores urban logistics challenges, solutions, human biases, and digital supply chains.

Data-Driven Retail Strategy

Explores 7-Eleven Japan's data-driven retail strategy for competitive advantage and operational excellence, focusing on IT systems, brand awareness, and product freshness.

Understanding Customers and Competition: Key Steps and Analysis

Emphasizes the key steps in understanding customers and competition for new ventures.

Customer-Oriented Organizations

Explores customer-oriented organizations, satisfaction, loyalty, and value in marketing.

Entrepreneurial Marketing: Value Proposition

Emphasizes the importance of a strong value proposition in entrepreneurial marketing.

Marketing & Sales Strategy: Fundamentals and Implementation

Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.

Sustainable Construction Materials: Reuse and Resell Strategy

Explores a startup's strategy to promote sustainability through reusing and reselling construction materials, focusing on market positioning, sales tactics, and community engagement.