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Strategic Marketing: Understanding Customer Needs and Value Proposition
Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.
Ad Auctions
Explores the online advertisement market, ad types, Google AdWords, auction formats, and bidding strategies.
Marketing Plan: Strategy, Implementation, and Ethics
Covers the marketing plan, implementation, and ethics, using the Ford Pinto case as an example.
Marketing Communication: Strategies and Challenges
Explores effective communication strategies, marketing communication mix, international communication, and cultural advertising considerations.
Tactical Marketing: Execution
Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.
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Explores mix networks for anonymous communication, addressing security issues, broken designs, mixing strategies, and challenges in distribution.
Marketing & Market Entry Strategy
Covers marketing concepts like competitive advantage, pricing approaches, and viral marketing.
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