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Strategic Marketing & Technology Commercialization
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Related lectures (32)
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Marketing & Market Entry Strategy
Covers marketing concepts like competitive advantage, pricing approaches, and viral marketing.
Developing Your Marketing Strategy
Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.
Innovative Presentation Pointer
Delves into creating an innovative presentation pointer with advanced features to streamline file navigation and sharing, addressing user pain points and exploring marketing strategies.
Finding Teammates: Sports App Development
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Blue Ocean Strategy
Explores the Blue Ocean Strategy, emphasizing value innovation and differentiation to create new market space.
Entrepreneurial Marketing: Strategy & Segmentation
Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.
Understanding Customers and Competition: Key Steps and Analysis
Emphasizes the key steps in understanding customers and competition for new ventures.
Launching New Ventures: In a Nutshell
Covers the fundamentals of launching new ventures, focusing on strategic decisions and implementation.
Agile Focus Strategy
Covers the Agile Focus Strategy for innovators and entrepreneurs to design market opportunities.
Market Opportunity Navigator: Agile Focus Strategy
Explores the Market Opportunity Navigator and Agile Focus Strategy for innovators, emphasizing branding, messaging, and market choices.