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Lecture
Value Proposition & Business Model
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Related lectures (32)
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The Sustainable Business Model Canvas: The Customer
Explores customer segments, value proposition, and the triple bottom line.
Understanding Customers and Competition: Key Steps and Analysis
Emphasizes the key steps in understanding customers and competition for new ventures.
Entrepreneurial Marketing: Value Proposition
Emphasizes the importance of a strong value proposition in entrepreneurial marketing.
Customer Marketing Strategies
Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.
Entrepreneurship: Strategy for Startups
Covers the basics of entrepreneurship for technology-driven startups.
Value Proposition in Emerging Markets
Delves into value proposition in emerging markets, emphasizing customer needs, differentiation, and key elements of a good value proposition.
Go to Market Strategy
Covers the essentials of a Go to Market (GTM) strategy and emphasizes understanding target buyers, product positioning, and effective sales strategies.
Launching New Ventures - Look Before You Leap: Market Opportunity Evaluation
Covers the evaluation of market opportunities for startups and firm growth options.
Market Entry Strategy: Workshop
Delves into market entry strategy essentials, using examples and exercises to teach students how to position themselves effectively in the market.
Market Analysis & Opportunity Identification
Covers market analysis, customer behaviors, competition assessment, solar power industry insights, and a case study on BluSmart.