Business Model: Theory and Application

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Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Presents a self-shaving app with adjustable blades and various designs, covering the Business Model Canvas, value propositions, and market trends.

Explores the creation, delivery, and capture of value for customers through the concept of value proposition.

Explores creating value propositions and business models for various ventures, emphasizing market evaluation and revenue generation.

Emphasizes the key steps in understanding customers and competition for new ventures.

Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.

Covers different business models and the holistic approach to designing them.

Covers the Business Model Canvas and its key elements for developing business models.

Explores customer segments, value proposition, and the triple bottom line.

Explores business model innovation, strategies, canvas models, and the relationship between strategy and business model.