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Related lectures (32)
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Market Opportunity Set: Generating Strategies
Introduces the Market Opportunity Navigator tool for identifying and evaluating potential market opportunities in innovation and entrepreneurship.
IT Strategy: IT Services
Explores IT services, including examples, types, catalogs, and technical aspects.
Sustainability of Technology: Robotics and Developments
Explores sustainability and developments in robotics technology, focusing on customer value, collaborative palletizing, and the Delta Model.
Creating a Value Proposition
Delves into creating a value proposition, exploring types and examples.
Marketing & Sales Strategy: Fundamentals and Implementation
Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.
AI Applications in Various Industries
Explores AI applications in marketing, customer service, recruitment, financial management, arts, labor markets, workplace surveillance, and medical education.
Urban Logistics: Challenges and Solutions
Explores urban logistics challenges, solutions, human biases, and digital supply chains.
Product Discovery: Testing Value and Viability
Focuses on understanding customers, testing value, and ensuring business viability in product management.
Business Alignment and Process Optimization
Discusses solutions for business/IT alignment and process optimization in a case study involving meetings with the COO and a salesperson.
Lego Transformation: Challenges and Strategies
Explores the challenges faced by the LEGO Group and the strategic decisions needed to optimize their supply chain operations.
