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Business Models in Communications
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Related lectures (32)
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Social Media: User-Generated Content and Business Models
Delves into social media, user-generated content, business models, targeted advertising, and misinformation challenges.
Influence: Social Interaction and Online Metrics
Discusses social influence, online metrics, Page Rank, and the impact of money.
Finding Teammates: Sports App Development
Covers the development of a sports app to easily find teammates for collective sports.
Marketing Communication: Strategies and Challenges
Explores effective communication strategies, marketing communication mix, international communication, and cultural advertising considerations.
Manipulating Opinions: Influence and Privacy
Delves into the impact of opinions, the Cambridge Analytica scandal, and practical steps to protect privacy.
Internet Advertising Giants: Google & Facebook
Explores the dominance of Google and Facebook in internet advertising, covering revenue, user statistics, ad auctions, and data privacy.
Online Advertising: Global Issues
Explores global issues in online advertising, covering major companies, two-sided markets, search engines, ad targeting challenges, data sharing by mobile apps, surveillance capitalism, and Tim Berners-Lee's Solid project.
Technology Innovation and Industry Evolution
Explores technology evolution in the telco industry, focusing on digitalization, 5G, IoT, big data, and smart working.
Cyberpunk: Gender and Transformation
Explores gender dynamics and transformation in cyberpunk fiction.
Online Video: YouTube Insights
Delves into YouTube's multifaceted nature, from advertising to data source.
