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Lecture
Marketing Communication: Strategies and Challenges
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Related lectures (32)
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Manipulating Opinions: Influence and Privacy
Delves into the impact of opinions, the Cambridge Analytica scandal, and practical steps to protect privacy.
Strategic Marketing and Technology Commercialization
Covers strategic marketing concepts, real-life case studies, and group projects.
Understanding Customers and Competition: Key Steps and Analysis
Emphasizes the key steps in understanding customers and competition for new ventures.
Technology Innovation and Industry Evolution
Explores technology evolution in the telco industry, focusing on digitalization, 5G, IoT, big data, and smart working.
Regulation of Therapeutic Products
Explores the regulation of therapeutic products, covering legal requirements, product classification, market access, and advertising rules.
Internet Advertising Giants: Google & Facebook
Explores the dominance of Google and Facebook in internet advertising, covering revenue, user statistics, ad auctions, and data privacy.
Marketing Mix: Strategies & Examples
Explores the marketing mix, pricing strategies, promotion techniques, and guerrilla marketing examples for launching new ventures.
Strategic Marketing & Technology Commercialization
Covers expectations, organization, teamwork, decision-making, brand identity, and case study tips.
Implications of Agile Focus Strategy
Explores the implications of the Agile Focus Strategy on venture development and market selection.
Go to Market Strategy
Covers the essentials of a Go to Market (GTM) strategy and emphasizes understanding target buyers, product positioning, and effective sales strategies.
