Assessing Opportunities: Market, Timing, and Growth

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Launching New Ventures: What is Entrepreneurship

Explores the concept of entrepreneurship, its perspectives, macroeconomics, and technology-driven startups.

Launching New Ventures: Crowdfunding

Explores crowdfunding for entrepreneurs, including benefits, practical tips, and key players.

Launching New Ventures - Growing & Scaling

Covers growth metrics, pivoting, scaling, and team growth in technology-driven startups.

Economic Experiments and Innovation

Explores economic experiments, innovation, institutions, and funding mechanisms in the real economy.

Market Opportunity Navigator: Evaluate Market Opportunities

Explores the Market Opportunity Navigator tool to evaluate market opportunities and strategies for shaping and improving them.

Value Proposition & Business Model

Explores creating value propositions and business models for various ventures, emphasizing market evaluation and revenue generation.

Customer Marketing Strategies

Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.

Limits to Growth: Depletable Resources and Sustainable Development

Delves into growth with finite resources, discussing the Club of Rome's report, resource management through prices, and challenges of resource depletion.

Opportunity Identification: Key Drivers

Explores the key drivers of opportunity identification for launching new ventures, emphasizing alertness, prior knowledge, and cognitive flexibility.

Entrepreneurship: Perspectives and Macroeconomics

Delves into entrepreneurship, exploring perspectives, macroeconomics, self-employment vs. high-tech ventures, and origins of technology-driven startups.