Launching New Ventures: Linking Technologies & Markets

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Explores economic experiments, innovation, institutions, and funding mechanisms in the real economy.

Explores technological achievements, innovations, and the shift towards an innovation culture in sectors like the space industry.

Covers the evaluation of market opportunities for startups and firm growth options.

Explores creating value propositions and business models for various ventures, emphasizing market evaluation and revenue generation.

Showcases student projects on health monitoring, including a unique parasol and a smart sock for health insights.

Covers the core elements of new venture creation and evaluating potential target markets.

Introduces the Market Opportunity Navigator tool for evaluating and comparing market opportunities using the Attractiveness Map.

Discusses linking technology with market applications and identifying the 'killer application' in launching new ventures.

Explores entrepreneurship, early observations, perspectives, funding stages, and business expansion.

Explores intrapreneurship, corporate venturing, and pitching to investors for new ventures.