Launching New Ventures: Linking Technologies & Markets
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Covers the core elements of new venture creation and provides insights into launching new ventures, evaluating market opportunities, and testing potential target markets.
Covers various aspects of launching new ventures, including identifying business opportunities, entrepreneurial marketing, financial considerations, funding options, protecting ideas, and growth stages.
Delves into social innovation, exploring effective solutions to social and environmental issues through case studies like Aravind Eye Care and PlayPumps.
