Business Model Innovation

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Related lectures (32)

Page 3 of 4

Covers the fundamentals of competitive strategy, differentiation, and cost leadership, with real-world examples and class exercises.

Launching New Ventures

Explores distinctive competence, competitive advantage, segmentation, positioning, and implementation in launching new ventures, including guerilla marketing and crowdfunding.

Tactical Marketing: Execution

Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.

Market Opportunity Navigator: Applying the Tool

Presents the Market Opportunity Navigator, a tool for strategic market entry planning and validation, complementing other business frameworks.

Pivoting Strategies: Value Proposition in Software Development

Covers pivoting and value proposition in software development, emphasizing customer validation and the Dropbox case study.

The Sustainable Business Model Canvas: The Customer

Explores customer segments, value proposition, and the triple bottom line.

Sustainable Solar Backpacks: Design, Market Strategy, and Business Model

Covers the design and market strategy of sustainable solar backpacks and affordable housing solutions.

Southwest Airlines: Business Strategy

Explores Southwest Airlines' business-level strategy, focusing on cost leadership, differentiation, and focus strategies.

Market Opportunity Navigator: Business Tools Integration

Discusses integrating the Market Opportunity Navigator with business tools for strategic planning and market selection.

Market Opportunity Navigator: Lean Startup Methodology

Discusses the Market Opportunity Navigator and its combination with the Lean Startup Methodology to form a powerful strategy validation process.