Basics of strategy & value proposition

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Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.

From business model to business plan

Explores the transition from a business model to a business plan and the key components of a business plan.

Launching New Ventures: In a Nutshell

Covers the fundamentals of launching new ventures, focusing on strategic decisions and implementation.

Corporate Strategy: Vertical Integration & Diversification

Explores corporate strategy, vertical integration, diversification, and strategic decision-making using the BCG matrix.

Corporate Strategy: Starbucks Coffee

Delves into Starbucks Coffee's corporate strategy, analyzing its global expansion, key figures, and strategic recommendations.

Launching New Ventures

Explores distinctive competence, competitive advantage, segmentation, positioning, and implementation in launching new ventures, including guerilla marketing and crowdfunding.

Applied Corporate & Industry Analysis

Explores SWOT analysis for business strategy, emphasizing practical applications and real-world scenarios.

Launching New Ventures: Intro to Entrepreneurial Marketing

Explores entrepreneurial marketing for technology-driven startups, focusing on challenges, strategic decisions, and sustainable competitive advantage.

Identifying & Evaluating Business Opportunities

Delves into key factors affecting opportunity identification, alertness, cognitive flexibility, and creativity.

New Business Models: CSR Driven Innovations

Explores the evolution of business models towards social responsibility and the trade-offs between financial gains and social impacts.