Strategic Marketing and Market Dynamics

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Related lectures (32)

Page 3 of 4

Understanding Customers and Competition: Key Steps and Analysis

Emphasizes the key steps in understanding customers and competition for new ventures.

Market Opportunity Navigator: Flyability Case Study

Explores how Flyability strategically focused on inspecting boilers in power plants using the Market Opportunity Navigator, leading to significant sales growth.

Understanding Customers & Competition

Emphasizes understanding customer needs, values, and competitor analysis for entrepreneurial success.

Base of the Pyramid: Technologies, Innovations and Emerging Markets

Explores innovation strategies, product design, global strategies, and challenges at the base of the pyramid in emerging markets.

Defining Objectives in LCA Studies

Explores defining objectives in LCA studies, target audiences, and applications like product development and environmental impact comparisons.

Developing Your Marketing Strategy

Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.

Entrepreneurial Marketing: Strategy & Segmentation

Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.

Launching New Ventures: Market Entry and Market Penetration

Covers market entry factors, timing, technology adoption, and growth strategies like growth hacking.

Basics of Strategy & Value Proposition

Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.

Marketing Strategy Essentials

Explores marketing essentials for startups, focusing on customer understanding, segmentation, pricing, and unique selling propositions.