Launching New Ventures: In a Nutshell

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Strategic Marketing: Understanding Customer Needs and Value Proposition

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Developing Your Marketing Strategy

Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.

Marketing & Sales Strategy: Fundamentals and Implementation

Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.

Tactical Marketing: Execution

Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.

Entrepreneurial Marketing: Strategy & Segmentation

Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.

Entrepreneurial Marketing

Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.

Basics of Strategy & Value Proposition

Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.

Marketing & market entry strategy: Part I

Covers foundational marketing concepts, customer understanding, segmentation, and positioning strategies for new ventures.

Entrepreneurial Marketing: Launching New Ventures

Explores entrepreneurial marketing essentials, from segmentation to growth hacking strategies.

Launching New Ventures

Explores distinctive competence, competitive advantage, segmentation, positioning, and implementation in launching new ventures, including guerilla marketing and crowdfunding.