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Lecture
Launching New Ventures: In a Nutshell
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Related lectures (32)
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Understanding Customers and Competition: Key Steps and Analysis
Emphasizes the key steps in understanding customers and competition for new ventures.
Developing Your Marketing Strategy
Covers core elements of marketing strategy, emphasizing unique competitive advantage.
Marketing Plan: Strategy, Implementation, and Ethics
Covers the marketing plan, implementation, and ethics, using the Ford Pinto case as an example.
Launching New Ventures: What's Your Value Proposition?
Explores the creation of a compelling value proposition in entrepreneurship to attract customers and build loyalty.
Ergonomics: Presentations
Explores the significance of ergonomics in presentations, emphasizing Logitech's ergonomic products for gaming and office use.
Pitch II: Teams 8-14
Covers the presentation of business models, strategies, and marketing plans by teams 8 to 14, emphasizing the importance of feedback and innovative ideas like solar outfits with built-in charging capabilities.
Market Entry Strategies
Explores market entry strategies, challenges, technology adoption, and growth hacking.
Launching New Ventures: Guerilla Marketing & the Marketing Mix
Explores the marketing mix and guerilla marketing strategies for technology-driven startups.
Marketing Strategy Essentials
Explores marketing essentials for startups, focusing on customer understanding, segmentation, pricing, and unique selling propositions.
Final Pitches: Innovative Ventures & Feedback Solutions
Presents final pitches of innovative ventures and a feedback solution for live lectures, focusing on market strategies and customer needs.
