Mass Customization: mi Adidas

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Delves into market entry strategy essentials, using examples and exercises to teach students how to position themselves effectively in the market.

Explores the evolution of business models towards social responsibility and the trade-offs between financial gains and social impacts.

Explores the competitive strategy of Cereal Partners Worldwide, emphasizing analysis, advantages, sustainability, and strategic planning.

Explores marketing strategies, PESTLE analysis, Porter's 5 Forces, and value propositions.

Explores the transition from a business model to a business plan and the key components of a business plan.

Introduces the EPFL Executive MBA program, emphasizing innovation and strategic management in a hands-on approach.

Delves into competitive advantage using firm resources and capabilities to gain an edge in the market.

Addresses challenges in adapting new devices to local needs and introduces a course on Technology Innovation for Sustainable Development.

Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.

Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.