Strategic Marketing and Technology Commercialization

Related lectures (32)

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Explores the implications of the Agile Focus Strategy on venture development and market selection.

Covers expectations, organization, teamwork, decision-making, brand identity, and case study tips.

Covers the development of a sports app to easily find teammates for collective sports.

Emphasizes the key steps in understanding customers and competition for new ventures.

Explores the significance of ergonomics in presentations, emphasizing Logitech's ergonomic products for gaming and office use.

Covers strategic marketing concepts, market dynamics, growth strategies, and business-to-business marketing.

Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.

Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.

Explores the regulation of therapeutic products, covering legal requirements, product classification, market access, and advertising rules.

Explores marketing essentials for startups, focusing on customer understanding, segmentation, pricing, and unique selling propositions.