In Vitro Diagnostics: Product Development

Related lectures (32)

Page 2 of 4

Explores the Market Opportunity Navigator tool to evaluate market opportunities and strategies for shaping and improving them.

Covers main marketing chapters, Kottler's Five Product Levels, Product Life Cycles, and Marketing Strategies.

Covers the fundamentals of competitive strategy, differentiation, and cost leadership, with real-world examples and class exercises.

Explores how to identify valuable market opportunities for technologies using the Market Opportunity Navigator.

Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.

Covers the basics of entrepreneurship for technology-driven startups.

Showcases student projects on health monitoring, including a unique parasol and a smart sock for health insights.

Covers the process of generating market opportunities based on unique abilities and core technologies.

Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.

Explores innovation strategies, product design, global strategies, and challenges at the base of the pyramid in emerging markets.