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Delves into mass customization through the mi Adidas case study, covering definitions, market fragmentation, product logic, issues, and future strategies.
Presents innovative projects like 'Youniversity' and 'VeHive', along with a smart gardening robot, covering market analysis, financial aspects, and team composition.
Delves into mi Adidas' customization strategy, sales projections, and investment requirements, exploring the challenges faced and strategic decisions made.
