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Covers the essentials of a Go to Market (GTM) strategy and emphasizes understanding target buyers, product positioning, and effective sales strategies.
Focuses on evaluating business opportunities, turning assumptions into testable hypotheses, and using the Market Opportunity Navigator tool with real-life examples.
Explores how Flyability strategically focused on inspecting boilers in power plants using the Market Opportunity Navigator, leading to significant sales growth.
Explores a startup's strategy to promote sustainability through reusing and reselling construction materials, focusing on market positioning, sales tactics, and community engagement.
Covers linear models, including regression, derivatives, gradients, hyperplanes, and classification transition, with a focus on minimizing risk and evaluation metrics.