Covers the presentation of business models, strategies, and marketing plans by teams 8 to 14, emphasizing the importance of feedback and innovative ideas like solar outfits with built-in charging capabilities.
Explores the regulation of therapeutic products, covering legal requirements, product classification, market access, and advertising rules.
Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.
Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.
Delves into market entry strategy essentials, using examples and exercises to teach students how to position themselves effectively in the market.
