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Related lectures (32)
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Internet Advertising Giants: Google & Facebook
Explores the dominance of Google and Facebook in internet advertising, covering revenue, user statistics, ad auctions, and data privacy.
Launching New Ventures: Guerilla Marketing & the Marketing Mix
Explores the marketing mix and guerilla marketing strategies for technology-driven startups.
Strategic Marketing & Technology Commercialization
Covers expectations, organization, teamwork, decision-making, brand identity, and case study tips.
Strategic Marketing and Technology Commercialization
Covers strategic marketing concepts, real-life case studies, and group projects.
Strategic Marketing and Technology Commercialization
Covers strategic marketing, technology commercialization, market forces, trends, segmentation, channels, niche markets, and research processes.
Influence: Social Interaction and Online Metrics
Discusses social influence, online metrics, Page Rank, and the impact of money.
Entrepreneurial Marketing: Strategy & Segmentation
Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.
Launching New Ventures - Outlook
Explores entrepreneurship, early observations, perspectives, funding stages, and business expansion.
Entrepreneurial Marketing: Fundamentals and Implementation
Discusses the challenges of newness and smallness for startups in marketing.
Entrepreneurial Marketing: Fundamentals and New Markets
Explores the challenges and strategies of entrepreneurial marketing for startups in creating new markets and products.