Marketing Mix: Strategies & Examples

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Related lectures (32)

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Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.

Tactical Marketing: Execution

Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.

Launching New Ventures: Guerilla Marketing & the Marketing Mix

Explores the marketing mix and guerilla marketing strategies for technology-driven startups.

Strategic Marketing and Technology Commercialization

Covers market understanding, strategic choices, branding, new products, effective communication, pricing strategies, and successful marketing plan implementation.

Marketing Strategy Essentials

Explores marketing essentials for startups, focusing on customer understanding, segmentation, pricing, and unique selling propositions.

Marketing & Market Entry Strategy

Covers marketing concepts like competitive advantage, pricing approaches, and viral marketing.

Consumer Psychology and Pricing

Explores consumer psychology in pricing, value-based pricing, and distribution channels.

Marketing Plan: Strategy, Implementation, and Ethics

Covers the marketing plan, implementation, and ethics, using the Ford Pinto case as an example.

Marketing & Sales Strategy: Fundamentals and Implementation

Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.

Crowdfunding: Marketing Perspective

Explores crowdfunding as a financial tool and marketing channel for ventures, emphasizing the importance of planning, team engagement, and strategic messaging.